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1

Models of Competitive Television Ratings

Dennis Gensch and Paul Shaman

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 360 KB

english, 1980

2

Elimination by Dimensions

Dennis H. Gensch and Sanjoy Ghose

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.39 MB

english, 1992

3

A Two-Stage Disaggregate Attribute Choice Model

Gensch, Dennis H.

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 1.18 MB

english, 1987

4

Media Factors: A Review Article

Dennis H. Gensch

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 2.23 MB

english, 1970

5

Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments

Gensch, Dennis H.

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 87 KB

english, 1987

6

A Two-Stage Disaggregate Attribute Choice Model

Dennis H. Gensch

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 483 KB

english, 1987

7

The Multinomial, Multiattribute Logit Choice Model

Dennis H. Gensch and Wilfred W. Recker

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 702 KB

english, 1979

8

The origin of cosmic rays and TeV gamma-ray astronomy

Maier, Gernot, Gensch, U., Walter, M.

Journal:

EPJ Web of Conferences

Year:

2013

Language:

english

File:

PDF, 1.12 MB

english, 2013

9

Empirically Testing a Disaggregate Choice Model for Segments

Dennis H. Gensch

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.15 MB

english, 1985

10

Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population

Dennis H. Gensch

Journal:

Journal of Marketing Research

Year:

1987

Language:

english

File:

PDF, 1.88 MB

english, 1987

11

Application Series || Solving the "Marketing Mix" Problem Using Geometric Programming

V. Balachandran and Dennis H. Gensch

Journal:

Management Science

Year:

1974

Language:

english

File:

PDF, 341 KB

english, 1974

12

Testing the Consistency of Attribute Meaning in Empirical Concept Testing

Dennis H. Gensch and Thomas F. Golob

Journal:

Journal of Marketing Research

Year:

1975

Language:

english

File:

PDF, 397 KB

english, 1975

13

Image-Measurement Segmentation

Dennis H. Gensch

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 398 KB

english, 1978

14

The rearing of Clouded leopards in the presence of the male : Neofelis nebulosa

BERND GEIDEL, WINFRIED GENSCH

Journal:

International Zoo Yearbook

Year:

1976

Language:

english

File:

PDF, 246 KB

english, 1976

15

Probing ultra-fast processes with high dynamic range at 4th-generation light sources: Arrival time and intensity binning at unprecedented repetition rates

Kovalev, S., Green, B., Golz, T., Maehrlein, S., Stojanovic, N., Fisher, A. S., Kampfrath, T., Gensch, M.

Journal:

Structural Dynamics

Year:

2017

Language:

english

File:

PDF, 946 KB

english, 2017

16

How a Transformation towards Sustainable Community Catering Can Succeed

Lopez, Viviana, Teufel, Jenny, Gensch, Carl-Otto

Journal:

Year:

2019

Language:

english

File:

PDF, 1.03 MB

english, 2019

17

Assessment of toxicological risks due to hazardous substances: Scoring of risk phrases

Dirk Bunke, Carl-Otto Gensch, Martin Möller, Ina Rüdenauer, Frank Ebinger, Kathrin Graulich

Journal:

The International Journal of Life Cycle Assessment

Year:

2003

Language:

english

File:

PDF, 252 KB

english, 2003

18

Microfocus-infrared synchrotron ellipsometer for mapping of ultra thin films

M. Gensch, E.H. Korte, N. Esser, U. Schade, K. Hinrichs

Journal:

Infrared Physics & Technology

Year:

2006

Language:

english

File:

PDF, 242 KB

english, 2006

19

A practical segmentation strategy to increase ride sharing

Dennis H. Gensch

Journal:

Transportation Research Part A: General

Year:

1981

Language:

english

File:

PDF, 889 KB

english, 1981

20

Computer Models in Advertising Media Selection

Dennis H. Gensch

Journal:

Journal of Marketing Research

Year:

1968

Language:

english

File:

PDF, 2.15 MB

english, 1968

21

Towards femtosecond-level intrinsic laser synchronization at fourth generation light sources

Chen, M., Kovalev, S., Awari, N., Wang, Z., Germanskiy, S., Green, B., Deinert, J.-C., Gensch, M.

Journal:

Year:

2018

Language:

english

File:

PDF, 1.81 MB

english, 2018

22

A Minimum Discrimination Information Estimation of Multiattribute Market Share Models

Dennis H. Gensch and Ehsan S. Soofi

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 280 KB

english, 1992

23

A Computer Simulation Model for Selecting Advertising Schedules

Dennis H. Gensch

Journal:

Journal of Marketing Research

Year:

1969

Language:

english

File:

PDF, 2.17 MB

english, 1969

24

An Exact Hierarchical Algorithm for Determining Aggregate Statistics from Individual Choice Data

Dennis H. Gensch and Joseph A. Svestka

Journal:

Management Science

Year:

1979

Language:

english

File:

PDF, 464 KB

english, 1979

25

The Appeal of Buying Black

Dennis H. Gensch and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 1.45 MB

english, 1972

26

An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments

Gensch, Dennis H., Welam, Ulf Peter

Journal:

Management Science

Year:

1973

Language:

english

File:

PDF, 993 KB

english, 1973

27

Evaluation of Television Program Content for the Purpose of Promotional Segmentation

Dennis H. Gensch and B. Ranganathan

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 1.69 MB

english, 1974

28

Breeding boa hybrids Constrictor c. constrictor × C. c. imperator at Dresden Zoo

WINFRIED GENSCH

Journal:

International Zoo Yearbook

Year:

1969

Language:

english

File:

PDF, 77 KB

english, 1969

29

An Exact Hierarchical Algorithm for Determining Aggregate Statistics from Individual Choice Data

Gensch, Dennis H., Svestka, Joseph A.

Journal:

Management Science

Year:

1979

Language:

english

File:

PDF, 1.05 MB

english, 1979

30

The Effect of Solid Solute and Precipitate Phase on Young's Modulus of Binary Mg-RE Alloys

Xu, Yu-Ling, Wang, Li, Huang, Meng, Gensch, Felix, Kainer, Karl Ulrich, Hort, Norbert

Journal:

Advanced Engineering Materials

Year:

2018

Language:

english

File:

PDF, 1.36 MB

english, 2018

31

Neutral strange particle production in high transverse momentum π−nucleus interactions at ∼40 GeV/c

H. Bärwolff, C. Dreher, W. Friebel, U. Gensch, H. E. Roloff, H. J. Schreiber, C. Spiering, E. Denes, L. Diosi, T. Gemesy, L. Jenik, J. Krasznovsky, Gy. Pinter, I. Wagner, A. V. Bannikov, J. Boehm, Yu.

Journal:

Zeitschrift für Physik C Particles and Fields

Year:

1988

Language:

english

File:

PDF, 677 KB

english, 1988

32

Targeting the Switchable Industrial Customer

Dennis H. Gensch

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 354 KB

english, 1984

33

Solving the “Marketing Mix” Problem using Geometric Programming

Balachandran, V., Gensch, Dennis H.

Journal:

Management Science

Year:

1974

Language:

english

File:

PDF, 1.13 MB

english, 1974

34

Influences of thick film inhomogeneities on the ellipsometric parameters

K. Roodenko, M. Gensch, H.M. Heise, U. Schade, N. Esser, K. Hinrichs

Journal:

Infrared Physics & Technology

Year:

2006

Language:

english

File:

PDF, 296 KB

english, 2006

35

Interference effects in super-radiant THz sources

Asgekar, V., Geloni, G., Kocharyan, V., Stojanovic, N., Michel, P., Gensch, M.

Journal:

Infrared Physics & Technology

Year:

2014

Language:

english

File:

PDF, 2.39 MB

english, 2014

36

Franz Edelman Award Papers || A Choice-Modeling Market Information System That Enabled ABB Electric to Expand Its Market Share

Dennis H. Gensch, Nicola Aversa and Steven P. Moore

Journal:

Year:

1990

Language:

english

File:

PDF, 2.63 MB

english, 1990

37

A Dimensional versus Attribute Approach for Disaggregate Choice Models

Dennis H. Gensch and Sanjoy Ghose

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 883 KB

english, 1992

38

A Minimum Discrimination Information Estimation of Multiattribute Market Share Models

Gensch, Dennis H., Soofi, Ehsan S.

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 712 KB

english, 1992

39

Media Factors: A Review Article

Gensch, Dennis H.

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 1.35 MB

english, 1970

40

Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population

Gensch, Dennis H.

Journal:

Journal of Marketing Research

Year:

1987

File:

PDF, 1.36 MB

1987

41

Empirically Testing a Disaggregate Choice Model for Segments

Gensch, Dennis H.

Journal:

Journal of Marketing Research

Year:

1985

File:

PDF, 936 KB

1985

42

Nucleation and growth of membrane protein crystals in meso - a fluorescence microscopy study

Bogorodskiy, Andrey, Frolov, Fedor, Mishin, Alexey, Round, Ekaterina, Polovinkin, Vitaly, Cherezov, Vadim, Gordeliy, Valentin Ivanovich, Büldt, Georg, Gensch, Thomas, Borshchevskiy, Valentin

Journal:

Crystal Growth & Design

Year:

2015

Language:

english

File:

PDF, 1.01 MB

english, 2015

43

Soil temperature modifies effects of soil-biota on plant growth

Heinze, Johannes, Gensch, Sabine, Weber, Ewald, Joshi, Jasmin

Journal:

Journal of Plant Ecology

Year:

2016

Language:

english

File:

PDF, 2.04 MB

english, 2016

44

Infrared ellipsometry for improved laterally resolved analysis of thin films

Hinrichs, Karsten, Furchner, Andreas, Sun, Guoguang, Gensch, Michael, Rappich, Jörg, Oates, Thomas W.H.

Journal:

Thin Solid Films

Year:

2014

Language:

english

File:

PDF, 959 KB

english, 2014

45

Reply: A Response to Malhotra's Comment on Testing the Homogeneity of Segments

Dennis H. Gensch

Journal:

Marketing Science

Year:

1987

Language:

english

File:

PDF, 145 KB

english, 1987

46

Determination of the polarization characteristics of the ELBE free electron laser

J.S. Lee, M. Gensch, K. Hinrichs, W. Seidel, U. Schade

Journal:

Infrared Physics & Technology

Year:

2008

Language:

english

File:

PDF, 525 KB

english, 2008

47

Integrated Environmental and Economic Assessment of Products and Processes

Ina Rüdenauer, Carl-Otto Gensch, Rainer Grießhammer, Dirk Bunke

Journal:

Journal of Industrial Ecology

Year:

2005

Language:

english

File:

PDF, 132 KB

english, 2005

48

BREEDING TUPAIA

Journal:

International Zoo Yearbook

Year:

1963

Language:

english

File:

PDF, 175 KB

english, 1963

49

A Choice-Modeling Market Information System That Enabled ABB Electric to Expand Its Market Share

Gensch, Dennis H., Aversa, Nicola, Moore, Steven P.

Journal:

Year:

1990

Language:

english

File:

PDF, 1.22 MB

english, 1990

50

Evaluation of Television Program Content for the Purpose of Promotional Segmentation

Gensch, Dennis H., Ranganathan, B.

Journal:

Journal of Marketing Research

Year:

1974

File:

PDF, 1.14 MB

1974

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